“A touchstone book for our studio and one we come back to again and again. This book is ideal for big-hearted business owners and those just setting out on the adventure of starting their own business. A template for those who dream of building the kind of business they would want to work in and combining this with social and environmental activism.”

Jo Anne and Gearoid

About This Book

In this revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia —shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

“The original intent in 2005 for writing Let My People Go Surfing was for it to be a philosophical manual for the employees of Patagonia. I never expected at that time that this simple book would be translated into more than ten languages, be used in high schools and colleges and even be influential in large corporations. . . . We have always considered Patagonia an experiment in doing business in unconventional ways. None of us was certain it was going to be successful, but we did know that we were not interested in “doing business as usual.” Well, we have survived and even thrived for close to half a century. As the evils of society become stronger and more numerous, we recognize that as a larger and more influential company our responsibilities to society and our efforts to be an even more responsible company have also increased. What we have done in the last decade to achieve this and what we plan to do in the next decades is the purpose of the revised edition of this book."

Details

Format: Paperback, printed on 100% postconsumer-waste recycled paper

Size: 16.5cm X 24cm

Illustrations: Full colour throughout; over 130 photos, including 70 new to the second edition

Pages: 272 pages

Publisher: Penguin Random House