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“We design and make homewares for people who love the wild outdoors”

Superfolk is an Irish design studio established in 2011 by the husband and wife team of Gearoid Muldowney a designer and maker and Jo Anne Butler an artist and trained architect. Our studio is based in County Mayo, in the west of Ireland where we live with our three young children.


To know, to love, to protect is a guiding principle in all that we do. We use our skills as designers to share the beauty and cleverness of our natural world. We do this in a bid to push others to get outdoors and ultimately to be moved to protect our natural environment.


Our lives are rooted in the wildly beautiful landscape of the west coast of Ireland. The rich, raw colours, textures, and patterns of each season are woven into everything we do and create. This connection and respect for the environment inspires and informs how we live, raise our family, and work. Everything is created slowly and thoughtfully with an understanding that we are nature, not separate from it.

We use recyclable packaging. 

We minimise material waste by design. 

We donate 1% of all our sales to nature.

We select quality natural and renewable materials. 

We spread our passion and ideas through our business.

We design with the essence and character of our materials.

We make simple well-made long-lasting objects that embrace use and time.

We share a sense of wonder, curiosity and passion for learning about our natural world. 

We point to the beauty of nature and support others to look deeply into the natural world.


Our studio and workshop are led by Jo Anne Butler, an artist and trained architect and Gearoid Muldowney, a designer and maker.

Superfolk has featured in The Guardian, The Financial Times, Monocle Magazine, The Irish Times, The Sunday Times, Elle Decoration , Wallpaper* and more.