Superfolk products imbue a poetic optimism for how we can live. We have a passion for our natural environment and a respect for our material heritage.
It seems natural to celebrate and respect our environment in all that we do. We describe our design approach as ‘materials-led’. This means that we approach natural materials with a lightness of touch, always wanting the characteristics of the material to shine through.
We are developing a range of products that stick to our core values of simplicity, honesty and warmth of character.
Gearóid is a maker who studied craft design. He has experience in small batch production and design for the craft sector. He brings his understanding of materials, his knowledge making and his love of nature and the environment to Superfolk.
Jo Anne trained as an architect and artist. She is passionate about the role of design in re-imaging how we can live more sustainably and resourcefully.