Superfolk is an independent design studio based in Dublin, Ireland. The studio’s heart is in the craft of production, be that hand made or industrial. Superfolk products are a tribute to Ireland’s heritage of vernacular object making, playfully referencing a way of life rooted in the land, its animals and its weather whilst also striving to emulate the sensitivity and sustainability of the vernacular approach. The studio is focused on working with locally sourced Irish materials and strives for innovation in its approach to natural resources such as wool, wood and leather.
Superfolk design studio was established in 2008 and is led by Irish designer Gearóid Muldowney. Having specialised in craft design Gearóid received a Bachelor of Design (hons degree) from the National College of Art and Design, Ireland in 2007.